Individual Report (50%)

You are required to prepare a report for management, recommending that the Company enter into a new overseas market (defined as a country or large region within it) and outline the main features of the marketing plan. The new market that you recommend is your choice but it must not be one where the Company is already present. The report should be 3000 words max and the hand in date is 13th March 2013 via Blackboard before 12 noon. Your recommendation needs to contain the following:1 Reasons for selection of new market for entry by the Company 2.Alternative markets which were candidates and reasons not selected 3 Proposed market entry strategy, including rationale 4 Outline of recommended marketing mix. Assessment criteria * Knowledge of theory underpinning internationalisation of marketing * Demonstration of the ability to develop appropriate solutions for differing market circumstances * Evaluation of options and justification of recommendations * Use of references, and professional standard of the report The critical points to remember are: 1 Answer all 4 questions and ensure that you answer the questions stated.All questions are equally important but do not necessarily use the same number of words. Do not spend so much time on one question to the detriment of another. Use common sense. 2 The questions are interrelated and you can refer to previous sections to improve the links so that the report flows well. 3 Your marketing mix must make sense with your proposals and with the other parts of the mix. E. g. it is nonsense to suggest that a brand which is positioned as say luxury and High end utilises an everyday low value pricing strategy. Try to be succinct and do not include great parts of research reports. These should be referred to and used to support your arguments. Remember answer the question using your research and analysis not the other way around.5 Use theory and research appropriately to support your justifications and recommendations. Suggested re port structure 1 Introduction – state the company, where they operate now the new country product range/brand and outline of the report. This is very important to set the scene of the report. Do not write the history of the company. Justification for country x Using your research and analysis propose reasons for your selection of the new market to enter. A competitive analysis should be evident. Refer to appropriate theory and reference. 3 Alternative market(s) rejected – suggest markets that were considered and justify why they were not as suitable Refer to appropriate theory and reference. 4 Market entry strategy Propose your market entry strategy which must make sense with the research and analysis from section 2, the attitude towards risk of the company, and your rationale for the entry strategy.Do not just describe the entry strategy – you must justify what you propose. 5 Outline marketing mix strategy – these are your recommendations for the marketi ng mix with justification. You must use appropriate theory and references throughout. You should include here the brand values, positioning, segments and targets for the country you are choosing to enter and provide a justification based on theory and research. For each strategy make sure you mention whether this is a global position whether it has been standardise or adapted.Refer to appropriate theory throughout. You may use examples to illustrate your points but we do not expect a full tactical marketing mix outline i. e. messages. Product strategy – in relation to other parts of the world, product decisions e. g. full product range/limited and why. You might refer to the PLC, competitive advantage, brand position, values etc. Pricing strategy – strategy not tactical pricing/actual price for the product/service. Distribution strategy Promotions strategy – which media do you propose and why?Is it standardised or adapted? You do not need to develop advertising materials or messages. Budget not required. People – is there a service element to your product/service? Process Physical evidence You may use sub headings, diagrams, tables, graphs, as appropriate. You do not need to produce an executive summary. You do need a contents page, page numbers, section headings and reference list. Mistakes from last year 1 Reports were unbalanced – so much time spent on the first questions that the subsequent sections suffered. Missing references throughout the report and use of non credible sources. 3 Lack of International marketing theory. Too much use of very basic marketing theory and textbooks. You must use and International marketing text and appropriate reading. 4 Descriptive PESTLs with no analysis and not used throughout the report. Your research is to be used to justify your decisions. 5 Marketing mix were lists of suggestions with no justification. They must be linked to the PESTL analysis, research and theory and justified. Jacq ueline Lynch February 2013

Management of Acute Post Operative Pain in a Clinical setting, by Assignment

Management of Acute Post Operative Pain in a Clinical setting, by third year nursing students - Assignment Example These reflections and observations are later assimilated and put into abstract concepts thus producing new implications for action which can be actively tested and in turn creating new experiences. In a clinical setting, instructors or teachers are expected to apply the four stage learning cycle which is a theory by Kolb. The four categories as stipulated by Kolb are concept experimentation (CE), reflective observation (RO), abstract conceptualization (AC) and lastly active experimentation (AE). Since the learning session is in sort of a discussion in a classroom, the teacher will be required to theoretically elaborate on the four stages or processes towards achieving knowledge (Kolb 2001). For instance the teacher would display an image showing how a doctor attends to a patient and the various processes that are carried out during the treatment procedure. If the learning session was practical, the students would be required to reflectively and keenly observe what the doctor is doing . This would in turn make them absorb any useful information from the experience and thus they would be in apposition to conceptualize the treatment procedure that they witnessed. ... Immediate of concrete experiences lead to observations as well as reflections. The following mentioned reflections are then internalized and translated into abstract concepts just like it has been elaborated thereon earlier, with implications for appropriate exercise which the student can actively experiment with. This further creates space for new experiences. Teaching with patients Teaching in a clinical setting or rather environment has the advantage of using real patients. This offers students some challenges but it requires close supervision so as toe ensure that the patients are in good condition. Students can in turn learn more from some patients than others. Patients chosen for teaching should be friendly, available and willing to talk and be in a position to accept examinations by students at the appropriate or stipulated time. They often feel that teaching students is a way of making some sort of sense of their illness or giving more information concerning their condition ( Petrie et al. 2009). Patients who may be willing to help the students learning process may have important information concerning their experiences of illness or have good, stable clinical signs. There should be no communication barriers unless the teacher is shedding light on how students should deal with communication difficulties from patients. Teaching with a patient may not only help students but may help their medical care; for instance if one wants a full history to be taken and recorded in the notes or consider an aspect of care which has not been explored before (Jarvis 1987). Patients are usually happy to take part in teaching sessions but it is

In these papers there are alot of difficult words and complicated Essay

In these papers there are alot of difficult words and complicated sentences , So please replace them by use simple words and simple sentences - Essay Example of leading green campus initiatives†; and emphasizing that â€Å"successful application of these approaches requires a high competency in listening, communication, relationship building, vision development, responsiveness and continuous strategic adaptation† ; among others. The author likewise explained the basic nature of universities that provided the reasons for current inability to invite widespread campus involvement on the subject. The theories and concepts learned from the reading could be applied in one’s role as administrator and educational leader through suggesting policies for environmental protection and conservation programs within the university level. As stressed, wide-scale involvement or campus participation on environmental programs should be taught at the whole organizational level and across different cultures. Also, it was stated that organizational change would be most effective if all academic personal share the same commitment to environmental preservation and conservation. One believes that through encouraging the participation and involvement of various persons in a campus setting could be difficult. However, the task is not impossible. It just requires commitment, dedication, and perseverance from administrators and educational leaders to encourage student involvement and to deeply establish the need to focus on environmental protection and social responsibility by starting with one’s personal action, guidance, and direction. This article is one of the greatest works that discusses the cultural, social, economic and political nature of colleges. In this respect it explores the possible issues that the administrators should consider for them to effectively run these institutions. The conflict resolution is well discussed in this article and mediation is quoted as the most favorable remedial approach. various arguments that point out how the administrators can formulate appropriate conflict resolution and manage the student

The Catholic Church and Its Influence on Africans in Colonial Latin Essay

The Catholic Church and Its Influence on Africans in Colonial Latin America - Essay Example The Church used a number of ways for a number of ways for conveying its messages and maintaining the order which ranged from the content of the sermons to the establishment of institutions like the Inquisition. The Catholic Church was an influential and powerful institution in colonial Latin American society, but its teachings were not followed by all the members of the colonial Latin American society. Africans in Colonial Latin America As Landers pointed out that the Africans started living in Latin America about a century before they started living in the United States. In her book ‘Slaves, Subjects and Subversives’ she studied the African Diaspora in Latin America. The study includes the experiences of many types of African descents, most of them were slaves, but there were also free people. She also presented her views about Christianity which was purposefully and religiously used for enslaving oppressors.1 Out of about twelve million Africans only eleven million cou ld survive the trauma and horror of slavery of the Middle Passage and mostly worked as slaves in plantation. Their and their decedent’s experiences of plantation slavery are horrible realities of the Iberian colonies of Latin America. The Catholic Church played a key role in soothing their sufferings.2 The Role of the Catholic Church in Maintaining Social Order The entire population of the Colonial Latin America society was under the influence of the Catholic Church including Africans who were mostly slaves and the Church served as an institution aiming to maintain the social order in the society. The Catholic Church tried to ensure that the social order is not overturned by the Africans or the slaves. The sermons of the Catholic Church did not approve the extreme cruelty of the slave owners and often criticized them, but they didn’t say anything against the slavery. The sermons of Padre Antonio Vieira instructed African slaves to obey their masters irrespective of the extreme cruel treatment by them. The sermons also talked about the rewards in the heaven for their sufferings on the Earth and insisted to pay attention on peace of their souls neglecting their physical pains.3 These sermons meant to comfort African slaves so that the social order is not disturbed. The sermons of the Catholic Church also tried to minimize any possibility by the African slaves to rise up against their masters or to escape from their masters. The sermons aimed to divert the focus of the African slaves from their sufferings to the afterlife and their souls. The sermons emphasized on neglecting worldly pains for the peace of souls and afterlife and ensured that the slaves are loyal to their masters and masters are obeyed by them so that the social order is maintained. The Catholic Church also used the institution like the Inquisition to maintain the social order. The Inquisition was used for interrogating and bringing to trial those who don’t follow the teaching s of the Catholic Church and go against it. â€Å"The Inquisition investigated everything from not living up to the teachings of the Church, to practicing Judaism, to charges of sorcery†

Derivatives and Alternative Investments Coursework

Derivatives and Alternative Investments - Coursework Example If the swaps market were less liquid than it is, market mortgage lenders would find it more difficult and expensive to manage the interest rate risk of the prepayment option in fixed rate mortgages (Greenspan 2004). The extensive use of interest rate swaps means that volatility of the swap spread can affect a large range of market participants, as they rely on a stable relationship between the interest rate swap rate and other interest rates in using swaps for their hedging objectives. For this reason, trading activity that would stabilize the swap spread performs a useful role in ensuring that market participants can rely on the market for their trading and hedging needs. By market convention, the fixed-rate payer that has a long swap position in a fixed/floating interest rate swap is called the taker or buyer of the swap, while the floating-rate payer that has a short swap position in the fixed/floating interest rate swap is called the provider or seller of the swap. The fixed-rate payer and the floating-rate payer of an interest rate swap are called the counterparties of the swap. ... For instance, a fall in the market prices of the fixed/floating interest rate swaps will make the existing swap contract a liability to the counterparty with a long swap position and an asset to the counterparty with a short swap position. Conversely, a rise in the market prices of the fixed/floating interest rate swaps will bring a gain to the counterparty with a long swap position and a loss to the counterparty with a short swap position. Financial managers should be able to determine at any time the market values of the individual swap contracts held by their firms, if they want to manage the swap positions of their firms in a prudent fashion. In the following, we shall develop and discuss models for determining the market values of existing long and short swap positions. Credit risk and interest rate or market risk are the two major types of risk inherent in an interest rate swap position. In this section, some brief comments on the credit risk are followed by a more detailed exa mination of the interest rate risk. Since interest rate swaps are private contractual agreements between two counterparties, they are of course subject to a credit or default risk: the counterparty might not meet its interest payment obligation. However, it should be pointed out that the credit risks in interest rate swaps are relatively unimportant for two reasons. First, because entering into an interest rate swap agreement is a voluntary market transaction performed by two counterparties, a counterparty’s credit standing must be acceptable to the other counterparty If one counterparty’s credit standing has not reached the par, then a letter of credit from a

Contract and procurement Essay Example | Topics and Well Written Essays - 11500 words

Contract and procurement - Essay Example The contractor is to carry out the work diligently without breaking any items or facilities of the company. The facilities are then neatly arranged in Site B just the same way they were in Site A. given Site A had a 1000 square meters of office space and Site B is 1600 square meters of office space, the facilities should be adjusted to fit the stated space.Location of work  The whole contract will be performed within the two premises. There will be a physical movement from Site A to Site B. however, the meeting with the contractor will take place in Site A where headquarter was initially based. This is where the signing of the contract will take place. The physical location of Site B is situated four kilometers from Site A, so the distance to be covered while moving the facilities will be considered in the contract.Period of performance  The contract will have to be performed within a specified time. As a company, we need a fast relocation of within two weeks inclusive of the pla nning of activities and executing them. Daily work will start from 8am in the morning and ends at 4pm in the evening in order to allow for preparation for the next day’s work and also to avoid loss of items of the company. In practice, there will only be 8 working hours allowed in a day for the contract. The billing will also be done based on the number of hours worked in a day. Any other activity scheduled will have to be performed within the working hours allocated.The company expects a relocation service to be performed by the contractor. Generally, we expect the whole headquarter moved to Site B. some of the particulars to be moved include: the 15 desks in the current company; three sofas, three coffee tables, ten arm chairs; 15 computers; between 120 to 160 cardboard boxes; and 34 framed pictures. Every company item should be moved at intervals beginning with desks, computers, cardboard boxes, and framed pictures. The time allowable has been stated above.

Summer Love by Carlisle Naudyn Caroro Essay Example for Free

Summer Love by Carlisle Naudyn Caroro Essay Ice cream on a hot day. Going to the beach. Sleepless nights. Good hair days. Taking a leisure walk along the boulevard. ILC 2013 in Metro Manila. A Hong Kong Disneyland spree. Frolicking under the sun and simply living in that moment—just a few of the things I planned for my summer bucket list. My thoughts were more tangled than the students around me as we gather for our Commencement Exercises. My left eye got badly infected and turned crimson red, the main reason I never had the chance to present with my class. I climbed up the stage, got my award as the standing 1st Honor and got teary-eyed (not because I was in a sentimental condition but because I can barely open my left eye). Having my eye infected made me dislike the start-off of my summer. Well, I won’t say I am lucky. But indeed, I was blessed that the infection nursed back to normal the next day. Now, I can clearly see God’s beautifully engineered creations. And finally! This is SUMMER. We had school finished early. My family spent the Holy Week at home. We had our Lenten Diet and we never planned to go out somewhere until the week’s done. I’ve got nine weeks to enjoy summer and without a doubt, I’ve got all the time. I looked back on my summer bucket list, read it all throughout. Undeniably, my summer didn’t turned out to be the way I wanted it to be. The first of April, I got myself enrolled in a summer voice class in Silliman University College of Performing Visual Arts—which is actually, not a part of my summer bucket list. Classes will be starting on the 10th but my schedule would be starting on the 16th. It’s still a little bit early. I was uncertain to do so since my sister isn’t with me anymore. I started attending summer classes in SU since I was 9 years old. With my sister whose in college right now. I was sort of afraid going there alone. That is why I got doubts in doing so but since music is what my heart screams for, I went for it. My parents both worked in a state college and they will be having a seminar in Bacolod on the 10th. Two by two thoughts conquered my mind if one way or another, I should go or not. Well, Bacolod is still a strange and unfamiliar place for me since I haven’t been there plus it’s in Region VI. Yet my determination to travel pushed me to explore more on some unknown shores and that while I’m still young and my knees are still strong, I have to GO. So that’s it, we traveled to Bacolod with the company of my parents’ officemates. 9th of April, we headed to Dumaguete City and traveled by land (Well, because air flights cause too much expense) My patience lengthened ‘cause I have to sit on a bus for freaking 7 hours which I’m not really used to. We stopped by several bus terminals and a huge one with a food chain to take lunch. Then, went on. A feeling of astonishment showed in my face ‘because a huge mall was standing just in front of the hotel, Gaisano Bacolod Mall. I got myself indulged in a movie house, watched Star Cinema’s two of the recent successful movies—It Takes A Man A Woman and Must Be Love, both actually deserved a standing ovation. I as well got the chance of going to SM Bacolod. It was there my Mama bought me a new-fangled LG phone and beyond doubt, I was happy. Witnessing the dancing lights, the busy crowd in the amazing Panaad Festival was one of a kind. I got myself camera-captured in many of the native booths. I got myself pretty awed too, in Mambukal Resort. The beauty of the falls, the warm sound of the flowing river and the diverse kinds of butterflies in their sanctuary truly caught my eyes. Bacolod, the city of smiles (which is true), gave me a wondrous experience and I really wanted to live there but there are too many alien coasts I have to explore. I bid Adieu to Bacolod and continued my journey. The 16th of April came and my first class started. I went there alone, by the way and I was kind of proud of myself. I still have 2 upcoming classes on the 23rd and on the 30th which means I still have to be more independent. Eating alone at Mc Donald’s, walking to school alone and riding a fast craft to and fro all alone proved it. Within the leisure days, I stayed at home and there were days I met with a couple of friends from my YFC community. I was undoubtedly fortunate that Palarong Pambansa 2013 was held in Dumaguete and the date falls exactly on the week I’m having my second classes. So, I had the chance of witnessing Philippines’ best athletes play around courts and fields. Lucky, indeed. Then came May. The house was a bit of busy since fiesta’s fast approaching. I was actually overwhelmed when the day of the fiesta arrived, just the mere fact of families and friends coming over our house, the food and the moments. A day after the fiesta celebration, I went back to Dumaguete to have my progress recital. My Nanay accompanied me since my mother’s busy taking good care of my father, which is actually in bed for how many days. A feeling of anxiety conquered my whole body that day because I will be rendering a version of Les Miserables ‘On My Own’. I ran into students just like me. They had their stories and I can see it by the way they look and among the many of them, I was caught by a good-looking lad who had a freaking amazing voice. Sincerely I was a little bit boosted and inspired that somehow somewhere there are still good-looking guys who are passionate in music. *wink* I would say I did a great job singing that moment cause I got a feeling of 100% satisfaction. I really had quite a successful day. The next day, my father got confined in Perpetual Succour Hospital for a week in Cebu. I had to be there to accompany my mother. I traveled all alone—another proof of my independence. I was a little bit troubled that my mother won’t allow me to perform in our last summer recital since my family had expenses the past days. It has been my lifelong dream to perform in front a huge crowd and just give happiness and inspiration to young people like me. Yet after we went home, the heavens granted my prayers and my mother gave me the consent. It was May 14 when Papa got confined again in Holy Child Hospital in Dumaguete due to his dialysis sessions. Actually, every time I look at my father’s face, I feel down and I just want to cry but I have to be strong. So, my family stayed in Dumaguete for a week after the elections. While they were busy taking care of my father, I was as well busy going to Silliman COPVA to have rehearsals for our final performance. I wasn’t aware of the costume we had to use for the act and I didn’t bring any back home. My mom was in a full support condition and gave me all the things I needed. We had a 2-day show. We performed a Glee-song medley. The first one was a success. I got teary-eyed singing â€Å"Keep Holding On† since my family was absent on the performance. But the show must go on and by the way, I knew the name of the â€Å"good-looking lad with the freaking amazing voice† and I got the courage to talk to him. 5 points! We became friends and yes, I was happy. The last day, my mother was there and my fighting spirit got braver and I performed like it was the last performance of my life. Moreover, I fished some friends. I spent the following days on my cousin’s home and my grandpa’s since they’re having a fiesta celebration. I’ve had memorable experiences with my family which I haven’t experience a year ago due to some busy days. On the 28th and 29th, the Almighty conquered our province when we had our CFC-YFC ProvCon themed â€Å"iFollow†. The experience was beyond priceless that whenever I raised my hand to sing and worship, I feel saved and redeemed and that’s how powerful God’s grace is. I’m not luck indeed but I’m blessed and highly-favored that the last few days of my summer was spent to exalt the Almighty’s name. So that’s it. I didn’t have chances to go to beaches but I had the chance to be in the city of smiles.